Digital Engagement
Balancing customer expectations with efficiency
Are you meeting your customers where they are? Don’t get left behind as customer expectations evolve. Watch now

Judith Spitz, PhD
Advisor, ASAPP
Can your sales agents generate more revenue?
Customers are eager to take care of shopping needs by messaging with agents. See how you can grow revenue by using AI to empower your digital sales team. Watch now

Rachel Knaster
Chief Product Officer, ASAPP
Are you tapping into the power of personalization?
Innovations in AI and machine learning allow you to offer more predictive, personalized engagement. See how improving the customer experience can not only increase loyalty, but boost your marketing ROI. Read more

Michael Lawder
Chief Experience Officer, ASAPP
What’s keeping CXOs up at night?
CXOs have a tough job, trying to deliver great customer experience with often limited resources. The good news? There’s an innovative solution to almost all their worries. Watch now

Michael Lawder
Chief Experience Officer, ASAPP
Why AHT isn’t the right measure in an asynchronous and multi-channel world
How should we be measuring agent efficiency when it comes to concurrent digital conversations? In a multi-channel world, is AHT really the right metric to gauge CX success? Read more

Heather Reed, PhD
Data Scientist, ASAPP
Think beyond the bot: 3 proven strategies for digital-first business success
Digital CX has changed. Consumers today expect a seamless experience across channels. Learn how the latest innovations in AI are helping organizations meet new demands. Read more

Michael Lawder
Chief Experience Officer, ASAPP
Modern CX Teams: What do they have that you don’t?
Digital strategy isn’t limited to chatbots and IVRs. Innovations in AI create new opportunities for personalized engagement on channels your customers prefer. Read more

Michael Lawder
Chief Experience Officer, ASAPP
The real reason consumers resist digital engagement
Why haven’t consumers been quick to embrace digital channels for support and sales? Provide seamless omni-channel experiences and you can change that, fast. Watch now

Rachel Knaster
Chief Product Officer, ASAPP
The chatbot backlash
Chatbots and IVRs have got a bad name. But there is a place for them in digital CX strategy. See how the right automated chat can help agents better serve customer needs. Read more

Michael Griffiths
Data Scientist, ASAPP
The profound limitations of rules-based chatbots
Rules-based chatbots simply can’t handle the complexities of customer conversations. See why forward-looking companies have moved on. Read more

Joseph Hackman
Senior Machine Learning Engineering Manager, ASAPP