Automation
Not all automation is the same
Where is automation the most impactful? Our AI models specialize in automating even the most difficult parts of customer interactions. Read more

Heather Reed, PhD
Data Scientist, ASAPP
Learning to recommend what agents should do
Are your ML models learning the right things? Here’s what we discovered when we took a closer look at what agents do vs. what they should do in one situation. Read more

Chris Fox
Staff Machine Learning Engineer
The danger of only using containment rate to measure success
Containment rate is not a good measure of success, used alone. A good metric will also consider if the customer’s need was met. Here’s how we measure. Read more

Bobby Kovalsky
Customer Experience Strategist at ASAPP
How do you know if ML-based features are really working?
How do you measure efficiency and effectiveness in your contact center—for individual agents and for the team as a whole? Gain insight from our CX pros working with large consumer brands. Read more

Jonathan Rossi
Senior Customer Success Manager at ASAPP
How do you find automation workflows for your contact center?
How do you identify the right workflows to automate in the contact center? And quickly implement them? ASAPP was awarded a patent for the technology to meet this challenge. Read more

Michael Griffiths
Data Scientist, ASAPP
To realize Forrester’s vision of conversational intelligence, a human focus is needed.
Forrester Research names ASAPP among the leading conversational intelligence providers, recognition for delivering CX performance improvements at scale. Read more

Macario Namie
Chief Marketing Officer, ASAPP
When automation is ‘all or nothing’—what are you missing?
Automation or agent? The best results are achieved when you integrate AI into human workflows, optimizing efficiency for both live interactions and self-serve. Read more

Michael Lawder
Chief Experience Officer, ASAPP
Four AI-centered CX insights from fortune 500 CXOs
How do CXOs expect AI to improve customer experience? See what they say about innovations in automation to help agents, access richer insight, and more. Read more

Michael Lawder
Chief Experience Officer, ASAPP
Filling in the missing pieces for automation
Natural language input can be hard to classify. ASAPP research goes beyond conventional methods, building better systems to inform more accurate automation. Read more

Yoav Artzi
Research Fellow at ASAPP
Increasing agent concurrency without overwhelming agents
Empower your agents to handle multiple conversations at once the smart way. Use machine learning to dynamically adjust concurrency based on multiple factors. Read more

Cosima Travis
Director of Product Management, ASAPP